Storytelling to the Impatient Audience
92% of audiences want brands to create content that feels more like a story. That’s a staggering number.
But it’s only half of the equation.
Did you know that consumers attention spans have dropped 60% since the year 2000? How do you tell a compelling story when the audience has the attention span of a text message?
First, you must understand the power of a story.
American literary scholar Jonathan Gottschall once stated, “We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.”
And second, you must allow for the audience to learn in the way they want to learn.
By mixing simple, relevant stories with educational components that hook the audience, you’re off and running. This approach invites curiosity and builds trust. When stories mixed with quantifiable data are presented in digestible formats, success rates soar.
Keep it brief, keep it trustworthy, keep it educational. And they’ll love your story.
Are you ready to tell your story? Click here to set up a time to speak with Eric.
Revmarka is reliable outsourced marketing for your business. Founded by marketing leader, Eric Dahl, Revmarka benefits companies with best-in-class fractional CMO and marketing consulting services. At Revmarka, our hyper-focused approach towards promoting your value allows us to maximize ours.